Customer Growth is the next evolution in the customer journey, reflecting the potential for SaaS businesses to ignite growth beyond the traditional funnel. Customer Growth focuses on customer success as a means of driving adoption, increasing retention, expanding accounts, and creating advocates.
This whitepaper will examine the hourglass and explain how it works to reduce churn and drive profits with customer growth.
You will learn:
- What the customer journey looks like
- How customer success extends what has been possible with sales and marketing alone
- The keys to driving customer growth throughout the customer journey
- Why the customer journey is the future of business