The Customer Journey Playbook
Phase 2: RetentionDownload Now
Countless studies remind us that retaining current customers is far less costly than acquiring new customers, so making sure you have a solid retention plan should be a no-brainer.
We've put together this Retention Stage Playbook to help you lay the foundation for your customer retention strategy and continually drive value to help guide each user through the stages of the customer journey.This playbook gives you the plan you need to:
- Model best practices and build your own strategy for successfully retaining your customers (and all the tactics that go into it)
- Determine your goals and plot key engagement points and success milestones throughout the retention stage
- Evaluate and iterate on your plan so you can strengthen the bedrock of your customer success program