With the cost of acquiring upsells at 24% the cost to acquire a new customer, account expansion is a pretty big deal. And because driving expansion requires creating successful customers, it falls naturally into the realm of the customer success team, so let us show you how you can rock your expansion strategy.
This playbook will give you the plan you need to:
- Understand how account expansion fits into your customer success plan
- Plot key engagement points along your customer journey map that will help your customer success team drive expansion
- Evaluate your plan until you hit and surpass your goals so you can strengthen the bedrock of your customer success program and begin to ignite customer growth